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LUKE bell

Creative director & writer with a decade of agency and in-house experience collaborating with major and emerging brands.
We live in a world of blurred lines: between physical and digital experiences, offline and online communities, truth and conspiracy, human and AI. It’s no wonder demos like gen-z are over ads and wary of brands.
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That’s where my work comes in. Buzz equals business for brands in the attention economy, so I partner with them to engage, educate, and entertain users in ways that feel real, relevant, and refreshingly unexpected.



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